Red Car Theory

If I asked you, “Did you see any red cars today while you were out weekend shopping?” you would probably say, “I’m sure I did… but I didn’t notice.”

Now, let’s change the scenario. Before you left home, someone told you, “For every red car you spot today, I’ll give you $100.”

Suddenly, you would notice every single one. You would be scanning the road, eyes sharp, spotting red cars that you would usually miss.

That’s the Red Car Theory.

It’s how I run my business and much of what I do in life. Opportunities are everywhere, but if you’re not looking for them, they’ll pass right by.

I keep myself primed to notice them — like those red cars — and that’s why I often “get lucky.”

Luck isn’t magic. It’s awareness.