Real Persistence

Imagine two salespeople in fintech.

The first is the classic “push harder” type. He keeps repeating the same playbook: sending follow-up emails, hosting product demos, and offering price discounts. When he hits a wall, he pushes harder down the same path. Sometimes it works. Often it doesn’t.

Now picture the second. She brings the same energy, but with a touch of imagination. When her usual approach hits a block, she doesn’t just push…she rethinks. Is it the messaging? The stakeholder? The solution itself? She experiments with storytelling, reframes the data, tweaks the timing. She doesn’t keep knocking on the same door harder. She looks for new doors.

That’s the difference. Energy fuels imagination. Imagination fuels energy. This loop…… It’s the essence of actual persistence. Rare, but powerful.

In fintech sales, persistence isn’t just about grind. It’s about having the drive to keep reinventing your approach.

So next time you’re stuck, ask: Am I just pushing harder? Or imagining a better way forward?

Because persistence isn’t a blunt force. It’s a creative force.

This isn’t just true at work. It applies everywhere. Persistence isn’t just about effort. It’s about energy that demands new ideas.